Updates from December, 2011 Toggle Comment Threads | Keyboard Shortcuts

  • John Slemp 11:57 pm on December 5, 2011 Permalink | Reply
    Tags: 2012 goodyear, 2012 goodyear aviation tire calendar., aviation tire, goodyearaviation   

    The 2012 Goodyear Aviation Tire Calendar… 

    share save 256 24 The 2012 Goodyear Aviation Tire Calendar...
    GY 2012 Calendar 1024x768 The 2012 Goodyear Aviation Tire Calendar...

    The 2012 Goodyear Aviation Tire Calendar

    The 2012 Goodyear Aviation Tire calendar is out and is available for purchase through the Goodyear Aviation website.  They are available for $5, plus shipping and handling. Free screensavers are available for download too.

    If you are in the Atlanta area on Saturday, 10 December, 2011, come on by the Pilot Shop at DeKalb Peachtree Airport between 1000 and 1300.  We’ll be giving away free autographed copies of the calendar to the first 25 customers through the door.

    See you there!

    share save 256 24 The 2012 Goodyear Aviation Tire Calendar...
     
  • John Slemp 3:49 am on March 22, 2011 Permalink | Reply
    Tags: , aerographs folios   

    New Product – Aerographs Folios 

    share save 256 24 New Product   Aerographs Folios
    DC 3 Folio Cover New Product   Aerographs Folios

    The DC-3 Folio.

    Aerographs is proud to offer to the aviation community a selection of prints, available for the first time, as a set.  A minimum of seven images is included in each set, which are printed on high quality Canson Baryta Photographique paper, using Epson Ultrachrome K3 inks.

    They are packaged in an 8 1/2” x 11” art paper enclosure, with the Aerographs logo embossed on the front.  A title page, a brief history of each aircraft, and a colophon complete each set.  Current folios offered include the Douglas DC-3, the Ryan ST, and The WACO.  All are available for immediate shipment, and make affordable gifts, each at $99, plus shipping.

    DC 3 Folio Layout New Product   Aerographs Folios

    The images contained in the DC-3 Folio set.

    The archival prints are suitable for framing individually, or as a series.  Each set is hand-assembled, and carefully inspected, prior to shipment.  Satisfaction is guaranteed.

    It is our intention to add folios periodically, as new images are created.  Please contact us if you have a favorite aircraft you’d like to see as a Folio, and we’ll add it to our list.

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  • John Slemp 9:27 pm on March 15, 2011 Permalink | Reply  

    Cover Image in GA News… 

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    Slemp 080802 9933 Cover Image in GA News...

    An Aviat Husky is towed to the dock at the Seaplane Base during the 2008 Airventure in Oshkosh, Wisconsin. ©2008 John Slemp/Aerographs™

    Hello Folks!

    We are pleased to report that we had the cover image to the 4 March issue of GA News, as well as a full page spread on page 14.

    Check it out when you have a free moment…
    John

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  • John Slemp 12:01 am on February 14, 2011 Permalink | Reply  

    Controlled Chaos… 

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    Slemp 100730 15721 Controlled Chaos...

    The Women in Aviation International group shot, created in Aeroshell Square during Airventure 2010. Oshkosh, Wisconsin. ©2010 John Slemp

    One of the toughest things any photographer can be called upon to do is to create an image of a large group of people. I’m not talking about five or six people, but of several hundred people…the ultimate group shot.

    Over the last couple of years, I’ve created the annual group shot of the Women in Aviation International gathering during Airventure in Oshkosh, Wisconsin. Last year was no exception, and based upon the previous year’s experience, I had a solid plan in place to improve the image, or so I thought.  Little did I know…

    In the above image you can see that it’s a pretty large group, usually upwards of 700 to 800 ladies.  Of course, no one really expects to be able to recognize the people in the back row, and usually that’s why those people are back there anyway…but I digress.  As a professional, I tend to evaluate my images based upon what I’ve learned over the years, and hopefully progress as time goes on.

    Take the above image for instance.  While perfectly acceptable, I wish I could have moved more people closer on the wings of the image, as otherwise it’s wasted space (visually speaking), and would have moved more people into the recognizable area of the image.  That was the plan, but it didn’t work out that way.

    Knowing this was something I wanted to change from the previous year, I had already planned on using a bullhorn, and had placed out orange cones outlining the desired boundaries, after some cajoling of the young Civil Air Patrol crowd control officers, who were of course unaware of what was just about to happen.  Thinking all was in order, I went to Aeroshell Square about thirty minutes ahead of time, to get the lift in place.  I was calm and ready.

    As the time crept closer and closer to 10:30, the lift still hadn’t showed up, and while I had an alternate plan in place (I was going to use the top of the steps leading into the restored Eastern Airlines DC-7B, which was parked nearby), several frantic phone calls were made to the EAA Gods, seeking information regarding the whereabouts of the lift.  The authorities said that it was on the way, but that it might be delayed because of the heavy crowds.  No sweat…

    Of course, controlling any large crowd is always a challenge.  By now, the bullhorn had migrated to the hands of a WAI officer, who began gathering the crowd in the middle of the square, oblivious of the orange cones.  While I tried to direct her attention to the orange cones, the lift suddenly showed up, precisely at 10:30, and stopped…right in the middle of Aeroshell Square. Immediately, the video crew jumped into the basket and the surrounding onlookers crowded around the lift, thereby preventing any further movement.  Out of time, it was a “fait accompli” at that point, and the Photo Gods had spoken.  This was the spot where the group shot would be taken.

    So I too jumped into the basket, we went skyward, and the shot was made.

    Back on the ground, the WAI magazine editor, Amy Laboda, knowing “the plan” had been totally blown out of the water, remarked (with very large tongue in cheek) “Well, you handled that with your usual aplomb!”  We then had a good laugh over the whole thing…

    Part of being a professional is being able to adjust on the fly.  While I personally am not a big control freak, there is a certain amount of control required when creating images in a commercial sense.  But having worked with several skilled photographers during my apprentice years, it becomes easy to discern when a situation is being too tightly controlled, to the point of stifling spontaneity.  Thus my preference for “controlled chaos”.  I think it makes for the best images, in that things often occur that would never have happened otherwise.

    So the next time you are faced with controlling a photographic situation, don’t grip the situation too tightly, lest the life be choked from it. Perhaps that was the most important lesson to be learned from this day…

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  • John Slemp 9:39 am on February 10, 2011 Permalink | Reply  

    Recognizing Value… 

    share save 256 24 Recognizing Value...

    As a commercial photographer, I notice things.  I especially notice photographs that I come across in the daily course of events.  I’d like to think that they were all created by professionals who pay attention to details such as light, exposure, color, backgrounds, props, gesture, and so on.  Alas, it is not always so.

    Just the other day I was perusing the site of a local aviation company that I’d like to work for, as they are small, but well run, and I think will go places. Working for companies like that gives me a sense of accomplishment, in that my efforts might be responsible for enhancing their product and reputation, and be at least a part of their current and future successes.

    I had not been to their website for a while, so it was a bit of a surprise when I recently saw utterly awful photographs.  Having met the owner’s in the recent past, and knowing them to be well educated, competent business people, and safe pilots, it was all the more reason to be confused as to why they would use such bad images to promote their business.

    So what’s my definition of an awful photograph?  The portraits of the owners and staff were underexposed, almost to the point of unrecognizability. They were also off color (an ugly yellow-green), and didn’t appear to be terribly sharp.  The background light was brighter than the light on the subjects, thereby drawing attention away from the subject.  In other words, the lighting ratio was improperly balanced.  In short, they were awful.

    This led me to ponder if “bad” photography can hurt a company.  Based upon what I saw on this website, and at the risk of sounding self-serving, I’d have to say “Yes”.  I don’t say that lightly, as I cringe whenever I see images that are not the best they could be.  It makes me wonder about the judgement of the marketing person that might have commissioned the work, or the company leadership that allowed substandard work to be used anyway.  I also have to wonder about their “taste” level.  And it makes me wonder about their marketing skills, especially since websites are seen 24/7 worldwide.

    With the camera equipment, lighting gear, software, and educational tools available today, it’s almost inconceivable that a professional could create an image that is not up to snuff.  And yet it still happens.  More often than not, I believe that many substandard images used by small companies are created by amateurs who venture into photographic waters a bit too deep, in an effort to avoid the expense of “hiring a pro”.

    I’m often reminded of the phrase “The bitterness of poor quality remains long after the sweetness of low price is forgotten.”  This holds true for photography as well.  So when your company is faced with the decision of whether or not to “hire a pro”, remember this:  one generally gets what one pays for.

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  • John Slemp 5:51 pm on December 14, 2010 Permalink | Reply
    Tags: artisan, crafts, Feria de artesania de Puerto Rico, Puerto Rico, sculptor, stone   

    Monoliths in Puerto Rico… 

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    Three monoliths created by Puerto Rican sculptor Juan Santos Torres. ©2010 John Slemp/Aerographs™

    While working on a job last weekend in Puerto Rico, we went outside of San Juan to the place where a local sculptor, Juan Santos Torres, sells his wares. It was high on a hill outside of Cayey, oh I guess about twenty miles south of the capitol, San Juan. I was there as part of a team attending the annual Puerto Rican Arts Fair evaluating artists and craftsmen for an online artist’s web portal, Yellow Llama. After spending a few minutes, we were off again to a local “lechonera”, where we had freshly roasted pork and other island treats for lunch, all the while listening to loud, live merengue music. It was marvelous…

    Slemp 101210 96241 Monoliths in Puerto Rico...

    Replenishing the pork on the spit at lechonera "Los Pinos".

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